The Satellite Labs journal · Issue 06
Long-form essays on brand, product, AI and growth, written for founders and the teams building alongside them.
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Latest · Issue 06 · 30 Sept 2026 · 21 min read
For decades, Nike won by showing us the future. Then it became increasingly good at selling us its past. How the world's most powerful sports brand lost some of its edge, and what its story teaches us about building brands that last.
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