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    Practices

    Run cross functional teams

    Collaboration between designers and engineers is crucial for successful projects. This dynamic creates a natural push and pull — designers explore and expand ideas, pushing the team's creative boundaries, while engineers challenge feasibility and shape those ideas into practical, actionable solutions. The best creators often possess a blend of both skill sets.

    When building features, directly involve other teams who will use them. Their insights, combined with feedback from customers they interact with, will ensure the end product is both functional and user-centric. Cross-functional collaboration drives innovation and ensures the seamless integration of ideas into reality.

    Principles & PracticesUnderstand your audience

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