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Brand Resonance Scorecard

A 10 minute audit to assess how sticky, shareable, and soul led your brand really is.

Audit instructions

Rate each question from 1 to 5:

0/9 answered

1 = Not true at all

5 = Extremely true

1.Does our brand communicate a clear point of view?

Rating

2.Would our audience miss us if we disappeared tomorrow?

Rating

3.Are people organically sharing or talking about us?

Rating

4.Does our visual identity feel own-able and consistent?

Rating

5.Is our content emotionally resonant, not just informative?

Rating

6.Have we created an entry point for community participation?

Rating

7.Do customers identify with the brand, not just use it?

Rating

8.Is our product part of a larger narrative or lifestyle?

Rating

9.Does our brand inspire creativity, remixing, or storytelling?

Rating
Total scoreComplete all questions

Not sure what your score means?

Finish rating all 9 questions to see your interpretation.

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