Introduction

In today’s competitive biotech landscape, a brand’s identity isn’t just a logo or a tagline—it’s the lifeline that connects cutting-edge innovations to the people who need them most. Muhdo Hub sought to redefine the future of personalized health by integrating epigenetic data, blockchain, and AI. But to match its innovative ambitions, the company needed a complete rebrand.

That’s where Satellite stepped in. With a bold vision, we crafted a comprehensive branding and digital development strategy that positioned Muhdo Hub as a leader in its space—and helped them achieve a groundbreaking $1 million in presale within just 10 days. Here's how we did it:

A Reimagined Visual Identity

Muhdo’s previous logo and brand visuals felt too technical and uninspiring for a company promising personalised health solutions. We set out to create a logo that captured the essence of genetic individuality while embracing the vibrant, futuristic aesthetic of Web3.

• The New Logo
  A dynamic design featuring fluid, interconnected shapes, symbolising genetic uniqueness and innovation.
  
  

• The Palette
  Bright yet sophisticated gradients and clean typography to evoke trust and a tech-forward feel.

On the left you have the before. On the right you have the after.

A Modern, Versatile Logo

The old logotype leaned heavily into traditional, corporate fonts that felt out of sync with Muhdo’s vision. We introduced a more playful, yet professional, typeface and logo to reflect accessibility without losing credibility.

An engaging explainer video

To bring the story to life, we also created an engaging explainer video, showcasing Muhdo’s mission, technology, and the benefits of their platform. This video became a central asset in driving presale interest and excitement.

World-Class Landing Page

The final piece of the rebrand puzzle was a custom presale investment landing page. We collaborated with Zitlac, another trusted partner, to develop a sleek, intuitive website that:

• Highlighted Muhdo’s innovative features and tokenomics.

• Delivered a seamless user experience optimized for conversions.

• Positioned Muhdo Hub as the go-to platform for health-conscious investors.

You can find the website here.

Results That Exceeded Expectations

• $1.5 Million in Presale
  The presale campaign exceeded expectations, closing $1 million in just 10 days and an overfunded $1.5 million within two weeks.
  
  

• Investor and User Buy-In
  The rebrand built trust and excitement, helping Muhdo secure a loyal base of early adopters.
  
  

• Elevated Market Position
  Muhdo Hub now stands as a leader in Web3 health-tech, with a brand identity that matches its revolutionary ambitions.
  
  

What We Learned

This project reaffirmed that great branding isn’t just about aesthetics—it’s about creating an ecosystem that aligns every visual and functional touchpoint with the company’s mission. At Satellite, we thrive on partnering with ambitious companies like Muhdo Hub to unlock their full potential.

Get in touch

Are you ready to take your business to the next level? Whether you’re looking for a rebrand, a new website, or an end-to-end digital transformation, we are here to help.